UNITED KINGDOM – 8 January, 2022 – SANA LONDON announced today the launch of a debut jewellery collection featuring the first original designs by British independent designer Sana Ali, signalling a shift into a new design category inspired by celebrity street style from the ’60s.
This season, Sana uses her eye for design and vintage pieces combined with her sustainable mission to introduce an original jewellery collection created to inspire boldness. Building on the brand’s hallmark vintage and estate collection jewellery, the debut collection features 14 Karat recycled gold jewellery made with precious gemstones and lab created diamonds. The Swiss Blue Topaz Rainbow Cocktail Heart Huggie is already a favourite of international fashion model Mia Kang. The jewellery embraces fun and happy shades, for a vivid bold look you won’t find anywhere else.
“I am a big fan, I wear this stuff, it’s a female run business, ethical, sustainable, everything is handmade from up-cycled authentic designer pieces – cute like anything. I am allergic to nickel and everything is silver and gold plated silver…” says Mia Kang, Model, Author of memoir Knockout, TV host and Muay Thai fighter.
True to the brand’s ethos to only create limited edition drops, the line was developed as a small-batch collection to ensure zero waste designs for the most sustainability. Lastly, the collection is complete with eco-friendly packaging and comes with a hand-written note for a personalised touch.
“I am so excited to share this debut collection with our audience and to introduce our brand’s unique eye for design that goes beyond vintage,” said Sana. “When I created this collection, I wanted to introduce bold and happy shades that are not often found on the market today, while staying true to our love for vintage design, as well as our sustainable practices.”
Launched in the wake of a global pandemic, SANA LONDON has stunned audiences with its ability to upgrade vintage pieces from around the world as it preserves the glamour and opulence of the 90’s designer decade. To date, the brand has reached celebrity fans including supermodel Mia Kang, Actor Cina Luks and singers Sam Bruno and Bryana Salaz.
Now, Sana, a former chemist, is ready to also share her design talent, in order to bring more stylish designs to audiences everywhere without compromising the environment. Sana uses her background in chemistry to be a pioneer for slow-fashion as she embraces the most environmental options for her designs.
“Jewellery is a science more than anything — You need to learn about the adaptability of the materials. As the world evolves to be more environmentally conscious, so are the materials we must use to fit this need,” Sana added.
The debut collection is available for purchase now at www.sana-london.com
About SANA LONDON
SANA LONDON is a jewellery brand launched by British independent designer Sana Ali. The brand embraces vintage pieces from around the world to offer unique creations that contribute towards the conscious slow-fashion movement. The brand’s ethos is to only create limited edition drops to ensure small-batch collections, and zero waste designs.
Company Name: Sana London Ltd
Contact Person: Sana Ali
Address:71-75 Shelton Street
City: London WC2H 9JQ
Country: United Kingdom